Job Description

New Business Development
• Identify and prioritise high-potential schools, school groups, and educational
networks for business development opportunities.
• Develop and execute tailored outreach strategies to engage prospective partners and promote Schools English products and services.
• Deliver compelling presentations and proposals that align with customer needs and
strategic objectives.
• Deliver on KPIs for new Authorised Centres, CEEPs and Preparation centres and
manage the first delivery cycle before handing it to Key Accounts team.
• Deliver on the GTM strategy for ILA and A&A solutions.
Pipeline Generation & Conversion
• Build and maintain a strong and well-qualified sales pipeline through direct outreach, referrals, events, and marketing campaigns.
• Lead the end-to-end conversion process — from lead qualification to agreement
finalisation — ensuring a smooth handover to account management teams post-
completion of the first cycle.
• Collaborate with internal teams to ensure timely and high-quality responses to
queries, and school requirements.
Market Engagement
• Act as the primary representative of Schools English for new business conversations with school leaders, education boards, and other influencers.
• Attend and speak at education forums, exhibitions, and networking events to raise
awareness and visibility of Schools English offerings.
Stakeholder Collaboration
• Work closely with Marketing to co-develop lead generation campaigns and targeted
promotional material.
• Liaise with Exams, Academic, and Operations teams to align on product delivery,
timelines, and support structures for new schools.
• Partner with other regional teams to coordinate outreach and share market
intelligence.
• Work closely with the K12 and CIE teams on ILA and A&A lead conversions and GTM
Data, Reporting & Insights
• Maintain accurate and up-to-date records of outreach, pipeline, and conversion data in the CRM system.
• Provide regular updates and performance reports to the Head of Schools English,
including market insights and recommendations.
• Use data analytics to evaluate the effectiveness of outreach efforts and inform future strategy.

Education

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