JioStar Elevates Purnima Kumar to EVP–HR (Digital, Sports) and Total Rewards
JioStar has announced the elevation of Purnima Kumar to the role of Executive Vice President – Human Resources (Digital, Sports) and Total Rewards, marking a significant move in strengthening its people and rewards strategy across high-growth business verticals.
In her expanded role, Purnima Kumar will oversee HR leadership for JioStar’s digital and sports businesses, two segments that continue to scale rapidly amid evolving consumer preferences and digital-first engagement models. In addition, she will spearhead the organization’s total rewards framework, encompassing compensation strategy, benefits design, performance-linked incentives, and long-term reward structures.
Purnima Kumar has been associated with JioStar for several years and is widely regarded for her expertise in strategic HR transformation, workforce planning, and reward modernization. Her elevation reflects the company’s focus on aligning talent strategy with business acceleration, especially in dynamic domains such as digital platforms and sports content ecosystems.
With increasing competition for specialized talent in digital media, technology, and sports management, JioStar’s decision to integrate HR leadership with a strong total rewards mandate is expected to enhance employee value proposition, retention, and leadership capability. Kumar’s mandate will include building scalable people systems, fostering high-performance culture, and ensuring equitable, competitive reward practices aligned with business outcomes.
Throughout her career, Purnima Kumar has worked across diverse HR functions including organizational development, leadership capability building, compensation governance, and employee engagement. Her experience in managing complex talent environments positions her well to support JioStar’s next phase of growth.
Industry observers note that the elevation underscores a broader trend of organizations empowering HR leaders with strategic control over rewards and people experience, especially in digital-first enterprises where agility and innovation are critical.
With this leadership move, JioStar reinforces its commitment to building a future-ready workforce, supported by progressive HR policies and a robust rewards philosophy tailored to evolving business needs.
