• Lead and coordinate the South Asia brand, print and digital marketing plans for the ELT business vertical aligned with the strategic ELT business for value and volume shares.
• Manage the English business vertical marketing budgets, annual marketing strategy and execute the targeted sales and marketing plan for each product in the portfolio.
• Build and develop marketing plans, campaigns and external relationships with key partners including Company Assessment English (CAE), business partners, industry association and other Awarding Bodies.
• Analyse market trends and growth opportunities, keeping up to date on demand and changes to English learning requirements to develop strategies to enter those segments. Present these to the key stakeholders.
• Manage internal communication to promote and inform all internal Press staff on ELT developments and business goals.
• Lead and manage an increase in market research projects and market intelligence strategy to help the Group better understand the global markets and develop future product.
• Lead and manage a full and cost-effective events and exhibitions strategy and annual plan, working with Events vendors and keeping up with brand standards defined by the branch.
• Undertake sales and marketing training on ELT and product portfolios where needed
• Minimum 10 years of solid Product and Segment Marketing experience in a reputed organization.
• Strong Product Marketing skills and ability to execute with scale.
• MBA with additional digital marketing qualifications.
• Prior experience of Product Marketing in Education & Publishing companies will be a huge plus.
Ascent Human Solution (P) Limited is a 20 years old leading HR company in India offering end-to-end Human Resources Management Services and have been serving its clients include MNCs and Big Indian Corporate.
