Job Description

Marketing Strategy and Planning

· Devise a comprehensive ROI-driven customer-centric Marketing Strategy for South Asia to support both Print and Digital Sales / Trade & Channel Partners and Institutional Customers / End-Users

· Chalk out strategies for enhancing Cambridge - Academic's Brand Presence and Visibility in Local Markets

· Manage Academic Marketing Budget and Liaise with Finance for Timely Invoicing

· Support Sales teams in Achieving respective budget targets – Print Books, e-Books and Journals

· Ensure timely and adequate production of marketing literature/collateral – catalogs/flyers/giveaways

· Participate in Relevant Events & Conferences, Book Fairs and Exhibitions for Brand Promotions; Partnering with key institutions;Organize Book Launches

· Follow and Comply with GDPR Guidelines - in Collection, Storage and Usage of Data

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