Marketing Strategy and Planning
· Devise a comprehensive ROI-driven customer-centric Marketing Strategy for South Asia to support both Print and Digital Sales / Trade & Channel Partners and Institutional Customers / End-Users
· Chalk out strategies for enhancing Cambridge - Academic's Brand Presence and Visibility in Local Markets
· Manage Academic Marketing Budget and Liaise with Finance for Timely Invoicing
· Support Sales teams in Achieving respective budget targets – Print Books, e-Books and Journals
· Ensure timely and adequate production of marketing literature/collateral – catalogs/flyers/giveaways
· Participate in Relevant Events & Conferences, Book Fairs and Exhibitions for Brand Promotions; Partnering with key institutions;Organize Book Launches
· Follow and Comply with GDPR Guidelines - in Collection, Storage and Usage of Data
MBA/PG with 8-12 years of experience in marketing. Preferably from publishing industry
MNC Publishing