Marketing Strategy and Planning
• Devise a comprehensive ROI-driven customer-centric Marketing Strategy for South Asia to support both Print and Digital Sales / Trade & Channel Partners and Institutional Customers / End-Users
• Chalk out strategies for enhancing Cambridge - Academic's Brand Presence and Visibility in Local Markets
• Manage Academic Marketing Budget and Liaise with Finance for Timely Invoicing
• Support Sales teams in Achieving respective budget targets – Print Books, e-Books and Journals
• Ensure timely and adequate production of marketing literature/collateral – catalogs/flyers/giveaways
• Participate in Relevant Events & Conferences, Book Fairs & Exhibitions for Brand Promotions; Partnering with key institutions; Organize Book Launches
• Follow and Comply with GDPR Guidelines - in Collection, Storage & Usage of Data
MBA/PG with 7-10 yrs in Academic Marketing.
MNC Publishing
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