• Social Media Management: Manage and grow our social media profiles and presence (primarily Facebook, Instagram and LinkedIn), driving engagement, and increasing followers through creative and strategic content.
• Digital Strategy Development: Develop and implement a comprehensive digital marketing strategy that aligns with the company’s goals, focusing on social media, SEO, emailers, and display advertising campaigns.
• Content Management: Oversee the creation and management of engaging, high-quality content for our digital platforms, ensuring it aligns with engagement targets and brand voice.
• Emailers and Newsletters: Design (through agency) and execute corporate quarterly newsletters and emailers around our campaign for internal communication to engage with internal and external stakeholders.
• Digital Advertising: Plan, execute, and optimize paid digital advertising campaigns across various platforms, including Google AdWords, Meta Ads etc. ensuring maximum ROI.
• Analytics and Reporting: Monitor and analyse digital marketing analytics to measure the effectiveness of campaigns, adjusting strategies as necessary to improve performance and ROI.
• SEO/SEM: Implement and manage search engine optimization including keyword research, link building, and PPC campaigns to increase rankings on all major search networks.
• Manage the corporate website along with the agency, its upkeep and regular updates, like quarterly results in investor section, catalogue updates in media gallery etc.
• Budget Management: Manage the digital marketing budget, allocating resources efficiently to maximize results across all campaigns.
• Bachelor’s degree in marketing, Business, or a related field. A master’s degree is a plus. • At least 5 years of experience in social media marketing, with a proven track record of successful digital strategy development and execution. In-depth knowledge of various digital marketing channels and techniques including social media (Facebook, Instagram and LinkedIn, YouTube), SEO, SEM, and digital advertising. • Strong analytical skills, with experience in using digital analytics tools. • Creativity and an eye for design, with the ability to work closely with creative teams to develop engaging content that resonates with target audiences. • Basic editing and designing skills in adobe photoshop (good to have)
Ascent Human Solution (P) Limited is a 20 years old leading HR company in India offering end-to-end Human Resources Management Services and have been serving its clients that include MNCs and Big Indian Corporate.
HR Planning - How to Manage Your Leave Policy Structure HR planning is a crucial part of every business and one of its core elements is handling the leave structure. As per Forbes Advisor...
Mastering Leadership: The Three C's of Success In today's world, everything is changing, and leaders are the people who direct these changes in organizations. Good leaders are goo...
Human Resource Planning - Making Your Employees Secure after the Great Resignation Human resource planning process after the Great Resignation is something of a minefield to walk through....
Human Resource Planning: 5 Steps to Better Hybrid or Remote Working Remote work and hybrid work have become a part of business like never before. Now, if you want to grow, you have to bri...
How DEI HR strategies Impact Businesses - A Mental Health Perspective Business workforce diversity has become a major topic for all kinds of enterprises. On one hand, DEI activities and i...
HR Coordinator for Startups: Why Entrepreneurs Should Invest in this Job Role in 2024? Startups are the ideal dream for every entrepreneur in the world. But a dream is only as good as the...
Strategic HR for Startups: How to Discover, Recruit and Engage High-Value Talent in 2024 Startup businesses have it hard in the world today for many reasons. One of the biggest is recruit...
Intern Hell: How to Avoid Dooming Yourself on Your First Job Getting an internship is hard work, particularly when you want the right job that will help you grow and learn. In 2024, if yo...
Worried About Your Employee Appraisal at Work? These Performance Management KPIs Will Help You Outperform Everyone! Employee performance appraisal is easily one of the most dreaded sessio...
HR Transformation: Why Your Startup’s Digital Transformation Plans Should Include It The startup world is gearing up for a big year in 2024. With more than 1215 billion dollar startups ...
Online Competency and Results-based Performance Management System Performance management software online systems are tools that help enhance the effectiveness of individuals and groups. S...
Starting a New Career! Find the Strategies for a New Beginning It can be exciting when you want to start a new career. It can also be overwhelming and daunting. It's easy to stay o...
