Prepare detailed Product Marketing Plans and ensure adherence / implementation of plans w.r.t to overall brand target achievement. Conduct requirement based Market Research in Co - ordination with external Agencies. Providing inputs for strategic Pricing. Evaluate & monitor the advertising and Sales Promotion plans for achieving set targets. Monitor, review & take action to boost Product performance within time & cost parameters. Supervise, motivate & develop team members. Interact & coordinate with advertisement agencies, vendors and internal departments for achieving product targets. Any other related task assigned by reporting authority.