• This role will be responsible for building solid relationships with critical media outlets, bloggers, Opinion Leaders, and Influencers in South Asia to support the business’s product integrity and awareness.
• The Senior PR & CC Manager will possess comprehensive knowledge of the audiences and key issues while guiding media engagement strategies and prioritization of outlets especially for product launches and partnerships in South Asia markets.
• Think strategically with a passion for tactical and detailed public relations development & execution.
• Responsible for understanding the product’s PR objectives and establishing impactful programs that promote them.
• Develop a Framework / Scorecard to monitor and optimize the public relations plans and ensure they stay aligned to the Brand’s and product vertical’s overall objectives in South Asia.
• Play a leading role in creating the brand/product’s messaging on thought leadership platforms, which will, in time, position the products in South Asia as a thought leader
• Lead media outreach initiatives in pitching, handling inbound media queries, and managing relationships between Marketing and local, national, and international media in South Asia.
• Be responsible for developing storylines, written materials, and messages such as press releases, media advisories, pitches, presentations, etc., that are tied to the Brand and PR plan framework.
• Be responsible for deploying internal communications content that increases the various stakeholder’s understanding of the public relations role, activities, and media coverage functions.
• Develop media relation strategies that cover the Brand’s crucial constituencies Media (digital and offline), Blogs, Education Centric Websites, Domain Influencers, Education Policy Makers, and School Leadership Communities, which inspires even greater awareness of the brand and its reach in South Asia markets.
• Formulate, maintain, and enhances PR analytics tools and reporting process methods
• Exceptional PR and Communications background and experience of 10 to 15 years.
• Master’s degree in Mass Media, Communications, Public Relations, or related field.
• Successful track record in a progressive public relations position in a fast-moving and dynamic business environment or one of India’s Top PR agencies managing PR for well-known brands/categories. Global project experiences will be a huge plus.
Ascent Human Solutions Private Limited is a recruitment firm
