Senior Manager/ Manager Marketing

Job description

• Lead and coordinate the South Asia brand, print and digital marketing plans and Assessment business vertical for delivering both value and volume shares. • Manage the business vertical marketing budgets, annual marketing strategy and execute the targeted sales and marketing plan for each product in the portfolio. • Build and develop marketing plans, campaigns and external relationships w... • Lead and coordinate the South Asia brand, print and digital marketing plans and Assessment business vertical for delivering both value and volume shares. • Manage the business vertical marketing budgets, annual marketing strategy and execute the targeted sales and marketing plan for each product in the portfolio. • Build and develop marketing plans, campaigns and external relationships with key partners, industry association and other Awarding Bodies. • Analyse market trends and growth opportunities, keeping up to date on demand and changes to English learning requirements to develop strategies to enter those segments. Present these to the key stakeholders. • Lead and manage market research & consumer insights projects and market intelligence strategy to help the Group better understand the global markets and develop future product. • Lead and manage a full and cost-effective events and exhibitions strategy and annual plan, working with Events vendors and keeping up with brand standards defined by the branch. • Undertake sales and marketing training on product portfolios where needed. • Take a lead role in the identification/verification/presentation of market data including examination/candidate/market sizes and coordinate/analyse data within overall business strategic plans. • Take a lead role in the development of customer data/profiles and maintain a culture of looking for market data best practice with brand team/colleagues. • Working with appropriate counterparts/ contacts establish marketing/budgetary responsibilities for all activities, such as conference attendance within budgets and as per standards. • Review and implement opportunities for marketing development through digital channels. Work with digital marketing team to deliver approved plans • Take a lead role in coordinating business strategy document and ensuring sales and market data is accurate in appropriate and up-to-date reporting systems. • Deliver the South Asia Influencer marketing and Community Marketing strategy. • Grow the digital and online communication and product (e-books, apps social networks) working closely with the Digital marketing team. • Own and deliver on quarterly marketing plans for marketing and building relationships with the schools at the brand and product levels. Monitor key competition activities and develop counter plans as and when needed. • Along with central & global marketing teams, provide marketing content for the company website requirements and ensure a best in class experience for web visitors. Read More

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