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Senior Manager/ Manager Marketing – EY & CLS

Ascent Human Solutions Private Limited
  • New Delhi
  • 12-15 years
  • 17 Aug 2022
  • Full time

Job Description

• Lead and coordinate the South Asia brand, print and digital marketing plans for EY and CLS vertical for delivering both value and volume shares.

• Manage the business vertical marketing budgets, annual marketing strategy and execute the targeted sales and marketing plan for each product in the portfolio.

• Build and develop marketing plans, campaigns and external relationships with key partners including K 12 schools, business partners, industry associations, Early Childhood education influencers and other Awarding Bodies.

• Analyse market trends and growth opportunities, keeping up to date on demand and changes to English learning requirements to develop strategies to enter those segments. Present these to the key stakeholders.

• Lead and manage market research & consumer insights projects and market intelligence strategy to help better understand the global markets and develop future product.

• Lead and manage a full and cost-effective events and exhibitions strategy and annual plan, working with Events vendors and keeping up with brand standards defined by the branch.

• Undertake sales and marketing training on EY and CLS product portfolios where needed. Track revenue and volume growth closely.

• Take a lead role in the identification/verification/presentation of market data including market opportunity sizing and coordinate/analyse data within overall business strategic plans.

• Take a lead role in the development of customer data/profiles and maintain a culture of looking for market data best practice with brand team/colleagues.

• Working with appropriate counterparts/ contacts establish marketing/budgetary responsibilities for all activities, such as conference attendance within budgets and as per standards.

• Review and implement opportunities for marketing development through digital channels. Work with digital marketing team to deliver approved plans

• Take a lead role in coordinating business strategy document and ensuring sales and market data is accurate in appropriate and up-to-date reporting systems.

• Deliver the South Asia Influencer marketing and Community Marketing strategy for the EY and CLS products especially amongst the parent communities.

• Grow EY’s digital and online communication and product (e-books, apps social networks) working closely with the Digital marketing team.

• Own and deliver on quarterly marketing plans for marketing and building relationships with the schools at the brand and product levels. Monitor key competition activities and develop counter plans as and when needed.

• Along with central & global marketing teams, provide marketing content for the EY website requirements and ensure a best-in-class experience for web visitors.

  • Category:Publishing
  • Job Nature:Full time
  • Functional Area:Marketing, Advertising, MR, PR, Media Planning
  • Salary Range:1500000-1800000
  • Employment Type:permanent
  • Job Role:Marketing Manager

Education

  • UG Qualification: Any Graduate In Any Specialization
  • PG Qualification: MBA/PGDM In Marketing
  • Doctorate/Ph.D: Doctorate Not RequiredDoctorate Not Required In Test Doctorate Specialisation

Desired Candidate Profile

• Minimum 15 years of solid Product and Segment Marketing experience in a reputed organization.
• Strong Product Marketing skills and ability to execute with scale.
• MBA with additional digital marketing qualifications.
• Prior experience of Product Marketing in Education & Publishing companies will be a huge plus.

Company Profile

Ascent Human Solutions Private Limited is a recruitment firm

  • Company Name: Ascent Human Solutions Private Limited
  • Company Website: http://www.ascentsolution.com/
  • Job Contact Person: Anita
  • Job Contact Number: 8447755151
  • Email: response@ascentsolution.com

Job Keywords

  • CLS Products
  • Marketing
  • Influencer Marketing
  • K-12
  • K-12 Products
  • Influence Marketing

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