• This role will be responsible for building awareness for the corporate brand and product verticals in South Asia through strategic brand management and marketing.
• Think strategically with a passion for strategic, tactical, and detailed marketing execution.
• Execute the Brand Marketing Plans for Market and Thought Leadership for the various product verticals.
• Design and execute integrated 360-degree communication plans for the organization by conceptualizing & executing efficient and effective brand marketing programs and strategies across Print and Digital.
• Build robust salience, credibility & impact for the Schools and English brands in South Asia markets with excellent returns on ROE and ROI.
• Working with the Creative Agency, develop local creative briefs and plans for various campaigns for Indian and South Asia Markets
• Lead the development and refinement of the brand’s messages and creative designs locally to drive local market share in South Asia for various products.
• Develop weekly/monthly/annual brand marketing strategies and monitor the performance of those strategies making necessary updates and improvements.
• Keeping up with and understanding Education industry best practices will keep the brand marketing up to date and ensure a competitive edge in brand awareness, school acquisition, and retention.
• Typically require a minimum of 12-15 years of related experience in Brand Strategy & Management with a Master’s degree in Marketing, Advertising, and Communications from a leading school.
• Past work of having developed, launched, and grown a Brand, including GTM and Market Success. Experience in Education brands will be a definite plus though not mandatory.
• Possess superior communication skills and is comfortable interacting with senior executives and cross-functional teams.
Ascent Human Solutions Private Limited is a recruitment firm
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Amiyon Solutions Pvt Ltd
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