Job Description

• Lead and grow the demand generation marketing function. Create and own the digital initiatives to budget, timeline, and results.
• Develop a deep understanding and knowledge of Education, English, and Academic products rapidly.
• Define and own marketing program performance against defined digital metrics, including qualified leads, CPC, CPL, etc. Develop dashboards on campaign efficiencies and ROIs.
• Deep knowledge of the Digital ecosystem. Hands-on experience in implementing and executing acquisitions via PPC, SEO, Display, Paid Social, Email Marketing, Nurture Campaigns, Video, Lead Generation, Content Syndication, Programmatic buying, Google Analytics, and other digital sources.
• Strategize the mix of marketing channels for maximum optimization and conversion of leads into customers.
• Define and construct Account-Based Marketing programs for high-value accounts like Group Schools using best-in-class digital strategies and dashboards.
• Be data-driven to spot trends and opportunities, bring digital disruption, and influence and optimize the buyer journey.
• e-commerce projects and online innovations.
• Be proficient in Salesforce or equivalent platform. Champion the digital lead management and conversion processes. Champion a zero-lead loss policy and monitor lead scoring across all funnel stages to uncover opportunities for optimization.
• Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue
• Design and implement marketing automation programs across Cambridges digital channels (website, email, social media, etc.) to drive brand awareness, intent, buyer journeys, and conversions.
• Deep knowledge of the Digital ecosystem, including hands-on experience with Paid Social, Display, Video, UAC, PPC / Paid Search, Programmatic buying, Google Analytics, and dashboarding.

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