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Manager - Digital Marketing

Ascent Human Solutions Private Limited
  • New Delhi
  • 12-17 years
  • 16 Jul 2022
  • Full time

Job Description

• Lead and grow the demand generation marketing function. Create and own the digital initiatives to budget, timeline, and results.
• Develop a deep understanding and knowledge of Education, English, and Academic products rapidly.
• Define and own marketing program performance against defined digital metrics, including qualified leads, CPC, CPL, etc. Develop dashboards on campaign efficiencies and ROIs.
• Deep knowledge of the Digital ecosystem. Hands-on experience in implementing and executing acquisitions via PPC, SEO, Display, Paid Social, Email Marketing, Nurture Campaigns, Video, Lead Generation, Content Syndication, Programmatic buying, Google Analytics, and other digital sources.
• Strategize the mix of marketing channels for maximum optimization and conversion of leads into customers.
• Define and construct Account-Based Marketing programs for high-value accounts like Group Schools using best-in-class digital strategies and dashboards.
• Be data-driven to spot trends and opportunities, bring digital disruption, and influence and optimize the buyer journey.
• e-commerce projects and online innovations.
• Be proficient in Salesforce or equivalent platform. Champion the digital lead management and conversion processes. Champion a zero-lead loss policy and monitor lead scoring across all funnel stages to uncover opportunities for optimization.
• Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue
• Design and implement marketing automation programs across Cambridges digital channels (website, email, social media, etc.) to drive brand awareness, intent, buyer journeys, and conversions.
• Deep knowledge of the Digital ecosystem, including hands-on experience with Paid Social, Display, Video, UAC, PPC / Paid Search, Programmatic buying, Google Analytics, and dashboarding.

  • Category:Publishing
  • Job Nature:Full time
  • Functional Area:Other
  • Salary Range:2000000-2500000
  • Employment Type:permanent
  • Job Role:Other

Education

  • UG Qualification: Bachelor of Computer Applications (B.C.A.) In Computers
  • PG Qualification: Post Graduate Not Required In None
  • Doctorate/Ph.D: Doctorate Not RequiredDoctorate Not Required In Test Doctorate Specialisation

Desired Candidate Profile

• 12+ years of solid relevant experience as a Manager .
• Executed high-volume digital and demand generation programs through rapid growth in B2B and B2C. B2G experience will be a definite plus.

Company Profile

Ascent Human Solutions Private Limited is a recruitment firm

  • Company Name: Ascent Human Solutions Private Limited
  • Company Website: http://www.ascentsolution.com/
  • Job Contact Person: Charu
  • Job Contact Number: 8447755155
  • Email: response@ascentsolution.com

Job Keywords

  • Digital Marketing
  • Digital Marketing Consultant
  • PPC
  • Paid Marketing
  • Pay per click

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