• Plan, execute, and manage all digital marketing including social media, SEO/SEM & WhatsApp marketing
• Establish and execute a digital marketing strategy to distribute content
• Work with an external agency, and other stakeholders to maintain Brand(s) digital presence
• Maintain consistent brand messaging across all social channels
• Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
• Create and maintain a calendar to deliver targeted content
Responsibilities
• Digital Touchpoints ownership:
• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising.
• Create world-class consumer experience for the brand across all digital touchpoints - website, social media, whatsapp, apps, OTT etc.
• Actively manage SEM/ SEO scores and make interventions where required.
• Conceptualize and own any new digital touchpoints that fit into brand plans.
• Advocacy & Influencers:
• Develop and execute an annual influencer strategy for the brand in line with marketing priorities.
• Closely monitor all advocacy plans including choice (selection criteria) of content creators, formats, performance, intensity etc.
• Community building and management – Create, nurture and grow the community of brand advocates on social media.
• Performance Measurement:
• Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
• Prepare reports and analytics on the overall performance of various marketing campaigns, and assess against goals, including ROIs and KPIs
• Develop and monitor campaign budgets
• Organizational Alignment:
• Stay up to date on the latest digital/ social media trends, and implement them in marketing campaigns.
• Develop digital marketing strategies that align with the organization's business goals
• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques.
• Conduct market research and analyse trends to identify new opportunities and improve campaign performance
• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
• Digital transformation:
• Work closely with field teams and channel partners to drive brand digitalization at scale.
• Be the voice of change – educate, coach and mentor field teams and sales partners to embrace digital marketing.
• ~ 5 years of relevant experience in digital marketing, or a related field • Master's degree in marketing, communications, or related field is preffered • Experience with SEO and SEM strategy and keyword research • Understanding of website analytics tools, such as Google Analytics • Understanding of Meta Campaign Management Platform • Analytical mind, with a passion for measuring data • FMCG experience is preferred • In-depth understanding of the India media and digital market (ie, media cost dynamics, landscape, media usage trends, etc.) • Digital Expertise: conversant with all forms of digital formats and measurement • Internal Interactions: Marketing, E-commerce, Controlling etc. • External interaction with media, digital and influencer agencies and other technology partners & vendors.
Ascent Human Solutions (P) Limited is a 23 years old leading HR company in India offering end-to-end Human Resources Management Services and have been serving its clients that include MNCs and Big Indian Corporate.
Ascent Human Solutions Pvt. Limited
Ascent Human Solutions Pvt. Limited
Ascent Human Solutions Pvt. Limited
Ascent Human Solutions Pvt. Limited
Ascent Human Solutions Pvt. Limited
