Sales driven environment
Geographically the spread for local
school market is large numbers of
private schools.
Sales, Distibutors, Marketing, ABC,
Internal & External Audit, Operations, IT
Governance, Ensuring Product
Development at par with global standards,
Sales distribution through the distributor
with highest ethical standards and
governance. Example – structured term
sheets & discount structure. Working with
enabling functions such as customer
service team.
Effective promotions and marketing while
following CUP governance structure and
standards.
Working with enabling services such as
customer service etc.
Maintaining regular and close contact with ELT and Academic Sales.
Meeting distributors, authors, industry peers and other stakeholders periodically. Conduct author workshops, meet school principals and promoters, policy makers, administrators and key decision makers for print and digital products.
Experience & Knowledge
• Must have a minimum of 3 to 8 years of experience in Education Publishing or Digital products business on the sales side
• Should have sales management experience in Education Market in India
• Should have sound knowledge of the Indian business markets related to the Education markets
• Should have the ability to manage sales.
• Sound Business Acumen and problem-solving abilities
• Positive thinker and can work on deadlines
Job Challenges:
• Fierce competition with comparable publishers in education space, MNCs who’ve been operating for longer than CUP in the region as well as local strong players with credible presence in the education space.
• Building reach in schools and education institutions spread across geographies.
• Lack of future business visibility (of actual sales) in distributor led sales model prevalent in Indian/South Asian market.
• Discount driven market leading to compromise on GMs and profitability.
• Education segment is very unorganised in the region. Difficult to compete with distributor turned publishers with strong reach and connections in schools and large discounts/freebies offers that are impossible to match.
• CUP, recently, has undergone many policy changes to evolve into a more robust, compliant, and good governance organization. However, convincing customers to adhere to policies and work with us within the framework of the new guidelines has presented few challenges.
Applicants should have good exposure to school education sales in the Ranchi and Jamshedpur area's schools.
International Publishing Company
