• Leadership: Build and develop a comprehensive marketing strategy to increase brand awareness, customer acquisition and retention by engaging the community of target audiences including students, Teachers, Principals, Researchers, Faculty Members, Librarians, Authors, Coaching Institutes, Book Sellers and Distributors.
• Brand Management: To oversee brand positioning, ensuring to participate in relevant events, conferences, book fairs, Workshops and exhibitions for brand promotion and partnerships with key institutions of repute.
• Campaign Innovation: Ability to lead the conceptualization, execution, and analysis of target group and potential markets to capitalize on emerging trends with innovative communication ideas based on data research, unique story telling touching customers, and generating higher returns.
• Customer Retention:Enhancing existing/new customer for account retention and revenue growth target every year. Built sustainable relationships and trust with customer accounts through open interactive communication.
• Market Analysis:Maintain and develop an awareness of internal & external issues and market developments, including competitor activities, needs of customers, trending activities, advances in technology, and professional and academic trends, and share findings with the Sr. Management and Business team.
• Budget Management: To oversee marketing budget, optimizing spend to maximize ROI.
• Team Development: Ability to manage and mentor a high-performing marketing team fostering creativity and growth.
• Cross-Functional Collaboration: Work closely with Sales, Content Development and Customer Relation teams to align on goals and strategies.
• Self-driven attitude, Data competency, decision making ability, strong communication, negotiation and organizational skills. • Master’s Degree in Marketing, Business Development or a related field Industry Preference: Publishing
Ascent Human Solutions (P) Limited is a 23 years old leading HR company in India offering end-to-end Human Resources Management Services and have been serving its clients that include MNCs and Big Indian Corporate.