Marketing Strategy and Planning
· Devise a comprehensive ROI-driven customer-centric Marketing Strategy for South Asia to support both Print and Digital Sales / Trade & Channel Partners and Institutional Customers / End-Users
· Chalk out strategies for enhancing Cambridge - Academic's Brand Presence and Visibility in Local Markets
· Manage Academic Marketing Budget and Liaise with Finance for Timely Invoicing
· Support Sales teams in Achieving respective budget targets – Print Books, e-Books and Journals
· Ensure timely and adequate production of marketing literature/collateral – catalogs/flyers/giveaways
· Participate in Relevant Events & Conferences, Book Fairs and Exhibitions for Brand Promotions; Partnering with key institutions;Organize Book Launches
· Follow and Comply with GDPR Guidelines - in Collection, Storage and Usage of Data
MBA/PG with 8-12 years of experience in marketing. Preferably from publishing industry
MNC Publishing
Human Resource Planning: 5 Steps to Better Hybrid/Remote Working Remote work and hybrid work have become a part of business like never before. Now, if you want to grow, you have to bring ...
DEI in Corporate HR: A Mental Health Perspective Business workforce diversity has become a major topic for all kinds of enterprises. On one hand, DEI activities and initiatives enhance th...
HR Coordinator for Startups: Why Entrepreneurs Should Invest in this Job Role in 2024? Startups are the ideal dream for every entrepreneur in the world. But a dream is only as good as the...
Strategic HR for Startups: How to Discover, Recruit and Engage High-Value Talent in 2024 Startup businesses have it hard in the world today for many reasons. One of the biggest is recruit...
Intern Hell: How to Avoid Dooming Yourself on Your First Job Getting an internship is hard work, particularly when you want the right job that will help you grow and learn. In 2024, if yo...
Worried About Your Employee Appraisal at Work? These Performance Management KPIs Will Help You Outperform Everyone! Employee performance appraisal is easily one of the most dreaded sessio...
HR Transformation: Why Your Startup’s Digital Transformation Plans Should Include It The startup world is gearing up for a big year in 2024. With more than 1215 billion dollar startups ...
Online Competency and Results-based Performance Management System Performance management software online systems are tools that help enhance the effectiveness of individuals and groups. S...
Starting a New Career! Find the Strategies for a New Beginning It can be exciting when you want to start a new career. It can also be overwhelming and daunting. It's easy to stay o...