The candidate is expected to help in executing marketing plans to ensure that the brand category objectives and P&L targets are met.

· Assisting in planning and executing the annual marketing calendar.

· Timely execution of all marketing activities (ATL & BTL) in coordination with various agencies (creative, media, packaging, vendors etc.).

· Market insights: Should have a keen eye for tracking competition and bring out consumer insights.

· Designing, printing and dispatch of tactical and generic POS communication to sales regions.

· Working on the NPD funnel including research, sampling, packaging development, launch etc.

· Competition tracking and Sales review on a period basis.

· Working with Ecommerce marketing and tracking tools.

· Coordinating with external vendors namely, printers, advertising agency, media agency etc. to ensure smooth execution of day to day / assigned tasks.

· Planning for consumer schemes / trade schemes, incentives etc. and operationalizing them. short listing and procurement of promo material. Coordinating with commercial and logistics for road permits, receipt of goods.

· Interacting with internal departments i.e. IT, Commercial, Logistics, Finance, Legal etc.

· Keeping all packaging artworks approved and up to date.

· Hygiene activities including preparation & approval of all business cases, processing of vendor payments etc.

· All other reasonable instructions issued by the Reporting Superior from time to time.