The candidate is expected to help in executing marketing plans to ensure that the brand category objectives and P&L targets are met.
· Assisting in planning and executing the annual marketing calendar.
· Timely execution of all marketing activities (ATL & BTL) in coordination with various agencies (creative, media, packaging, vendors etc.).
· Market insights: Should have a keen eye for tracking competition and bring out consumer insights.
· Designing, printing and dispatch of tactical and generic POS communication to sales regions.
· Working on the NPD funnel including research, sampling, packaging development, launch etc.
· Competition tracking and Sales review on a period basis.
· Working with Ecommerce marketing and tracking tools.
· Coordinating with external vendors namely, printers, advertising agency, media agency etc. to ensure smooth execution of day to day / assigned tasks.
· Planning for consumer schemes / trade schemes, incentives etc. and operationalizing them. short listing and procurement of promo material. Coordinating with commercial and logistics for road permits, receipt of goods.
· Interacting with internal departments i.e. IT, Commercial, Logistics, Finance, Legal etc.
· Keeping all packaging artworks approved and up to date.
· Hygiene activities including preparation & approval of all business cases, processing of vendor payments etc.
· All other reasonable instructions issued by the Reporting Superior from time to time.
· MBA from a premier institute
· Experience in brand management
· Candidates must have some experience in innovation and new product development.
· Excellent communication and presentation skills; Highly organized, a self-starter, resilient and able to perform under pressure.
· Track record of delivery, goal oriented along with ability to set clear priorities and meets deadlines.
· Result oriented, entrepreneurial, and self-motivated.
· Must have a passion for being a brand person and a desire to stay ahead of the curve in various platforms, trends, and evolution.
Leading FMCG Company
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