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How does bad customer relationship management can impact organisation Profit? ?

Rajesh gupta , 31 Oct 2018
2 Answers

CRM helps companies manage their business relationships and informational systems CRM affects your business: CRM system is so valuable for business because it is highly focused around people and relationships. Example: Consider an accountant who constantly use the CRM system. The accountant will rely heavily on the system to communicate with associates. If the CRM system is faulty this could lead to causing a halt in productivity and also critical to uphold a high level of data integrity.

CRM(customer Relationship management) is one the important and among top priority of comapnies . their are several points which are in support of the statement.
CRM Improved ability to target profitable customers helps in crossselling , integrated offerings across channels and improved sales force efficiency and effectiveness.
There is mutual relationship department of sales, supporters and marketing like this shape and this figure illustrate customer relationship management are contact sales are and center call and marketing.
CRM were reduce direct cost of marketing,
IF Customer will  be happy from company service then he/she can bought more business for company 
In other hand if company have Bad CRM then delay , unhappy customers , decrease in sales . can be seen vise versa

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