Customer relationship management, or CRM, is an important part of an organisation to overcome poor marketing. On the other side, bad CRM cannot help improve marketing. Bad CRM can result in a damaged reputation, dropped value, and a decrease in revenue. Poor handling of client requests also results in bad CRM. On the other side, good CRM can help retain a customer for a long time. In addition, it also serves as a tool to attract more potential customers and turn them into loyal clients. In this case, a company doesn't need to spend a huge amount on marketing and improve its reputation. A company can improve its customer support services with a customer service recruitment test. It helps to identify whether or not an individual is capable of handling and resolving client queries.