CRM(customer Relationship management) is one the important and among top priority of comapnies . their are several points which are in support of the statement.
CRM Improved ability to target profitable customers helps in crossselling , integrated offerings across channels and improved sales force efficiency and effectiveness.
There is mutual relationship department of sales, supporters and marketing like this shape and this figure illustrate customer relationship management are contact sales are and center call and marketing.
CRM were reduce direct cost of marketing,
IF Customer will be happy from company service then he/she can bought more business for company
In other hand if company have Bad CRM then delay , unhappy customers , decrease in sales . can be seen vise versa