Announcement! A bell, a drum and a man with a loud voice, called a town crier, shouting “Hear Ye Hear Ye”, that was all it took to make announcements in the good old days. Today making announcements about various events take place through the print and electronic media. Among the more popular ways of making announcements include, posting it in newspapers or on websites, sending out a collective email, issuing an audio-visual message and so on. A well articulated and engaging announcement can attract and engage the attention of your target audience and can make the event, program or occasion more successful.
There are different types of announcements and different ways of making those announcements. Here we will see the different uses and different ways of writing an announcement letter and announcement emails. There are personal announcements, made by an individual or public announcements made by an organization or by a government.
Personal announcements include information about a birthday, marriage or death. It could be an announcement of a name change or information about a change of address. When forming personal announcements remember to give only those details that are relevant to the event; be brief and clear.
Public announcements include those made by companies or by government bodies. Government bodies often hold press conferences if they want to make a major a public service announcements and later publish it in some form of print or electronic medium. For example, in the event of a natural disaster the government will issue an announcement, warning about impending danger and information about safety measures. The government may also issue any announcement about the launch of a new scheme to create public awareness about its work. (Check out our event announcement sample given below to get a better idea…)
In the corporate world companies make announcements about new jobs, new product launches, profit or loss assessments, corporate events and much more! Company Announcement letters, or email announcements, are directed toward new clients, employees or business partners depending on the nature of the announcement. Given below are some examples of email announcements made by a company for different reasons.
A company will send out a job vacancy announcement to prospective candidates who may suit the job profile. If a company has plans to expand its business or introduce a new business model, they will send out a new business announcement to their clients, investors and business partners. As a gesture of hospitality, a company may sometimes make an announcement to welcome a new employee to the organization. Company announcements help to keep employees, clients and investors updated on the latest news regarding the company and let them know of new services launched or future plans.
Now we come to the question of, how to make an announcement? Even though there are all kinds of announcements that can be made, there are basic structural standards to keep in mind when writing an announcement letter. Whether you're announcing a job opening, new schemes or programs, changes in policy or anything else, your announcement letter should be to the point, informative, and clear. If you are announcing bad news, make a direct, factual statement. Your tone should be understanding, considerate and tempered with optimism. As you will notice from the announcement letter samples provided, even announcements presenting a negative issue, can be articulated in such a way as to reflect well on an organization. A well-worded announcement can demonstrate a sincere desire to maintain a personal or business relationship, and can help to build confidence, boost morale, and facilitate goodwill.